Whenever I sign into Google ads, I cannot see the page where policy manager option is there. How can I get to that?
Before
going ahead with Google ads policy, I wanna tell you this article regarding
Google ads Policy Manager. This article is copy pasted from Google ads Policy
Manager, We copied this article as its policies, we can not change. The motto
of publishing this article this, its tough for people to find Google ads
policy.
Welcome to the Google Ads Policies Center.
We want
to support a
healthy digital advertising ecosystem—one that is trustworthy and transparent,
and works for users, advertisers, and publishers. The purpose of this website
is to help you build Google Ads campaigns that align with our advertising
policies listed below. These policies are designed not only to abide by laws
but to ensure a
safe and positive experience for our users. This means that our policies
prohibit some content that we believe to be harmful to users and the overall
advertising ecosystem.
We use a
combination of automated and human evaluation to ensure Google Ads comply with
these policies. However, if you observe any ads that may violate our policies,
please report those ads here.
Our advertising policies cover four broad areas:
- Prohibited content: Content you can't
advertise on the Google Network
- Prohibited practices: Things you can't
do if you want to advertise with us
- Restricted content and features: Content
you can advertise, but with limitations
- Editorial and technical: Quality
standards for your ads, websites, and apps
Prohibited content
Counterfeit goods
Google
Ads prohibits the sale or promotion for sale of counterfeit goods. Counterfeit
goods contain a trademark or logo that is identical to or substantially
indistinguishable from the trademark of another. They mimic the brand features
of the product in an attempt to pass themselves off as a genuine product of the
brand owner. This policy applies to the content of your ad and your
website or app.
Dangerous products or services
We want
to help keep people safe both online and offline, so we don't allow the
promotion of some products or services that cause damage, harm, or injury.
Examples
of dangerous content: Recreational
drugs (chemical or herbal); psychoactive substances; equipment to facilitate
drug use; weapons, ammunition, explosive materials and fireworks; instructions
for making explosives or other harmful products; tobacco products
Enabling dishonest behavior
We value
honesty and fairness, so we don't allow the promotion of products or services
that are designed to enable dishonest behavior.
Examples
of products or services that enable dishonest behavior: Hacking software or
instructions; services designed to artificially inflate ad or website traffic;
fake documents; academic cheating services
Inappropriate content
We value
diversity and respect for others, and we strive to avoid offending users, so we
don’t allow ads or destinations that display shocking content or promote
hatred, intolerance, discrimination, or violence.
Examples
of inappropriate or offensive content: bullying or intimidation of an individual or
group, racial discrimination, hate group paraphernalia, graphic crime scene or
accident images, cruelty to animals, murder, self-harm, extortion or blackmail,
sale or trade of endangered species, ads using profane language
Prohibited practices
Abusing the ad network
We want
ads across the Google Network to be useful, varied, relevant, and safe for
users. We don’t allow advertisers to run ads, content, or destinations that
attempt to trick or circumvent our ad review processes.
Examples
of abuse of the ad network: promoting content that contains malware; "cloaking" or
using other techniques to hide the true destination that users are directed to;
"arbitrage" or promoting destinations for the sole or primary purpose
of showing ads; promoting "bridge" or "gateway" destinations
that are solely designed to send users elsewhere; advertising with the sole or
primary intent of gaining public social network endorsements from the user;
"gaming" or manipulating settings in an attempt to circumvent our
policy review systems
Data collection and use
We want
users to trust that information about them will be respected and handled with
appropriate care. As such, our advertising partners should not misuse this
information, nor collect it for unclear purposes or without appropriate security
measures.
Examples
of user information that should be handled with care: full name; email address;
mailing address; phone number; national identity, pension, social security, tax
ID, health care, or driver's license number; birth date or mother's maiden name
in addition to any of the above information; financial status; political
affiliation; sexual orientation; race or ethnicity; religion
Examples
of irresponsible data collection & use: obtaining credit card information over a
non-secure server, promotions that claim to know a user's sexual orientation or
financial status, violations of our policies that apply to interest-based advertising and remarketing
Misrepresentation
We want
users to trust the ads on our platform, so we strive to ensure ads are clear
and honest, and provide the information that users need to make informed
decisions. We don’t allow ads or destinations that deceive users by excluding
relevant product information or providing misleading information about
products, services, or businesses.
Examples
of misrepresentation: omitting
or obscuring billing details such as how, what, and when users will be charged;
omitting or obscuring charges associated with financial services such as
interest rates, fees, and penalties; failing to display tax or licence numbers,
contact information, or physical address where relevant; making offers that
aren't actually available; making misleading or unrealistic claims regarding
weight loss or financial gain; collecting donations under false pretenses;
"phishing" or falsely purporting to be a reputable company in order
to get users to part with valuable personal or financial information
Restricted content and features
The
policies below cover content that is sometimes legally or culturally sensitive.
Online advertising can be a powerful way to reach customers, but in sensitive
areas, we also work hard to avoid showing these ads when and where they might
be inappropriate.
For that
reason, we allow the promotion of the content below, but on a limited basis.
These promotions may not show to every user in every location, and advertisers
may need to meet additional requirements before their ads are eligible to run.
Note that not all ad products, features, or networks are able to support this
restricted content. Further details can be found in the Policy Center.
Adult content
Ads
should respect user preferences and comply with legal regulations, so we don’t
allow certain kinds of adult content in ads and destinations. Some kinds of
adult-oriented ads and destinations are allowed if they comply with the
policies below and don’t target minors, but they will only show in limited
scenarios based on user search queries, user age, and local laws where the ad
is being served.
Learn
about what happens if you violate our policies.
Examples
of restricted adult content: strip clubs, erotic cinemas, sex toys, adult
magazines, sexual enhancement products, matchmaking sites, models in sexualized
poses
Alcohol
We abide
by local alcohol laws and industry standards, so we don’t allow certain kinds
of alcohol-related advertising, both for alcohol and drinks that resemble
alcohol. Some types of alcohol-related ads are allowed if they meet the
policies below, don’t target minors, and target only countries that are
explicitly allowed to show alcohol ads.
Examples
of restricted alcoholic beverages: beer, wine, sake, spirits or hard alcohol,
Champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and
non-alcoholic distilled spirits
Copyrights
We abide
by local copyright laws and protect the rights of copyright holders, so we
don’t allow ads that are unauthorized to use copyrighted content. If you are
legally authorized to use copyrighted content, apply for certification to advertise. If you
see unauthorized content, submit a copyright-related complaint.
Gambling and games
We
support responsible gambling advertising and abide by local gambling laws and
industry standards, so we don’t allow certain kinds of gambling-related
advertising. Gambling-related ads are allowed if they comply with the policies
below and the advertiser has received the proper Google Ads certification.
Gambling ads must target approved countries, have a landing page that displays
information about responsible gambling, and never target minors. Check local
regulations for the areas you want to target.
Examples
of restricted gambling-related content: physical casinos; sites where users can bet
on poker, bingo, roulette, or sports events; national or private lotteries;
sports odds aggregator sites; sites offering bonus codes or promotional offers
for gambling sites; online educational materials for casino-based games; sites
offering "poker-for-fun" games; non-casino-based cash game sites
We are
dedicated to following advertising regulations for healthcare and medicine, so
we expect that ads and destinations follow appropriate laws and industry
standards. Some healthcare-related content can’t be advertised at all, while
others can only be advertised if the advertiser is certified with Google and
targets only approved countries. Check local regulations for the areas you want
to target.
We
support responsible political advertising and expect all political ads and
destinations to comply with local campaign and election laws for any areas they
target. This policy includes legally mandated election “silence periods.”
Examples
of political content: promotion
of political parties or candidates, political issue advocacy
We want
users to have adequate information to make informed financial decisions. Our
policies are designed to give users information to weigh the costs associated
with financial products and services, and to protect users from harmful or
deceitful practices. For the purposes of this policy, we consider financial
products and services to be those related to the management or investment of
money and cryptocurrencies, including personalized advice.
When
promoting financial products and services, you must comply with state and local
regulations for any region or country that your ads target — for example,
include specific disclosures required by local law. Refer to our non-exhaustive
list of country-specific requirements for more
information.
There are
multiple factors that determine when trademarks can be used in ads. Along with
the factors described in our Policy Center, these policies apply only when a
trademark owner has submitted a valid complaint to Google.
You’re
always responsible for ensuring that you comply with all applicable laws and
regulations, in addition to Google's advertising policies, for all of the
locations where your ads are showing.
We
restrict certain kinds of businesses from advertising with us to prevent users
from being exploited, even if individual businesses appear to comply with our
other policies. Based on our own continuous reviews, and feedback from users
and consumer protection authorities, we occasionally identify products or
services that are prone to abuse. If we feel that certain kinds of businesses
pose an unreasonable risk to user safety or user experience, then we may take a
conservative position and limit or stop related ads from running.
There are
multiple factors that determine access to advanced ad formats and features on
Google Ads. Certain ad formats are not available for all advertisers until they
meet our specific requirements or complete the certification process.
Requirements for made for kids content
Advertisers
may not run personalized ads on content set as made for kids. See here for categories restricted for
advertising on made for kids content.
Editorial & technical requirements
We want
to deliver ads that are engaging for users without being annoying or difficult
to interact with, so we've developed editorial requirements to help keep your
ads appealing to users. We've also specified technical requirements to help
users and advertisers get the most out of the variety of ad formats we offer.
In order
to provide a quality user experience, Google requires that all ads, extensions,
and destinations meet high professional and editorial standards. We only allow
ads that are clear, professional in appearance, and that lead users to content
that is relevant, useful, and easy to interact with.
Examples
of promotions that don't meet these editorial and professional requirements:
- overly generic ads that
contain vague phrases such as "Buy products here"
- gimmicky use of words,
numbers, letters, punctuation, or symbols such as FREE, f-r-e-e, and F₹€€!!
We want
consumers to have a good experience when they click on an ad, so ad
destinations must offer unique value to users and be functional, useful, and
easy to navigate.
Examples
of promotions that don't meet destination requirements:
- a display URL that does not
accurately reflect the URL of the landing page, such as
"google.com" taking users to "gmail.com"
- sites or apps that are under
construction, parked domains, or are just not working
- sites that are not viewable
in commonly used browsers
- sites that have disabled the
browser's back button
To help
us keep ads clear and functional, advertisers must meet our technical
requirements.
In order
to help you provide a quality user experience and deliver attractive,
professional-looking ads, we only allow ads that comply with specific
requirements for each ad format. Review the requirements for all ad formats
that you're using.
Note that
we don't allow Non-family safe ads in image ads, video ads, and other
non-text ad formats. Read more about our Adult content policy.
Advertisers
participating in beta programs of new ad formats should reach out to their
Google Ads representatives or Google Ads customer support to learn about
format-specific policy requirements.
Examples
of ad format requirements: character limits for the ad headline or body, image size
requirements, file size limits, video length limits, aspect ratios
About our policies
Google
Ads enables businesses of all sizes, from around the world, to promote a wide
variety of products, services, applications, and websites on Google and across
our network. We want to help you reach existing and potential customers and
audiences. However, to help create a safe and positive experience for users, we
listen to their feedback and concerns about the types of ads they see. We also
regularly review changes in online trends and practices, industry norms, and
regulations. And finally, in crafting our policies, we also think about our
values and culture as a company, as well as operational, technical, and business
considerations. As a result, we have created a set of policies that apply to
all promotions on the Google Network.
Google
requires that advertisers comply with all applicable laws and regulations and the
Google policies described above. It's important that you familiarize yourself
with and keep up to date on these requirements for the places where your
business operates, as well as any other places your ads are showing. When we
find content that violates these requirements, we may block it from appearing,
and in cases of repeated or egregious violations, we may stop you from
advertising with us.
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